Save New York

In the "Save New York" challenge, you will see a view of New York under water and the water level displayed from 10 to 1. You have the opportunity to reduce the water level from level 10 to level 1 by taking steps and answering questions. And "save" the city.

What is it about?

Robert Swan was the first person to reach both poles, the North Pole and South Pole, on foot. On his journey, he experienced climate change first hand and has since dedicated himself to protecting Antarctica. With the founding of the organisation "2041", he is making a positive contribution to informing, engaging and inspiring people worldwide to work responsibly and sustainably for promising technologies and the preservation of Antarctica. 

Antarctica is unique and probably one of the last and most beautiful wildernesses on earth. Antarctica's special significance lies in the fact that it contains 90% of the world's ice mass and 70% of its drinking water. Unlike the Arctic, Antarctica is on solid ground. If this ice melts due to increasing global warming, the cities near the coast will be flooded. We want to prevent this. And become ambassadors for the "2041" mission through our Steps Challenge. 

Instingo is cooperating with Robert Swan and the organisation 2041 and will support the commitment with a series of challenges. And in a playful way: based on our Step Challenges. Always according to the motto "Playfully change behaviour".  We do not want to lecture on the basis of our Step Challenges, nor do we want to point an accusing finger or even urge people to do without. We want to give suggestions, show national and global ways and point out the uniqueness of Antarctica.

Anyone can take part in the challenges as an individual or team and save a city virtually "step by step" with their steps.  The steps competition will initially start with a four-week challenge "Save Hamburg" and will then be continued with the same motto for other cities "Save N.Y.. , etc. In the "Save New York" challenge, you will see a view of New York under water and the water level displayed from 10 to 1. You have the opportunity to reduce the water level from level 10 to level 1 by taking steps and answering questions. And to "save" the city.

At the end of the year, Robert Swan invites us to join his son Barney Swan and a number of intrepid explorers on the mission "Undaunted". Find out more at the link:  https://2041foundation.org/undaunted/

Together, Robert and the Undaunted team will demonstrate true resilience - physically, mentally and spiritually. As former military personnel who literally bear the scars of war on their bodies, the team will also highlight one of Antarctica's most extraordinary qualities: that it is the only place on Earth never marred by the ugliness of human conflict.

Upon their return, the veterans will become ambassadors for Antarctica and sustainability and will support companies on their journey to successfully implement ESG (Environmental, Social, Governance).

Instingo will communicate this challenge under the name "Undaunted". 

How can I participate?

To participate in the Save New York Challenge, go to www.instingo.de and click on the Save New York Challenge.  Here you will receive further information.

To take part you will need a fitness tracker (Garmin, Polar, Samsung or Fitbit) or an Android smartphone with the GoogleFit app or IOS/Apple and Apple Health. 

You can book the Challenge directly on the website for 25 euros per person (incl. VAT). (30% of the amount will be donated to the organisation www.2041.com. )

How does it work?

You book the challenge on the website www.instingo.de.

To participate, you need a fitness tracker (Garmin, Polar, Samsung or Fitbit) or an Android smartphone with the GoogleFit app or with IOS/Apple and Apple Health. 

After registering, you can download the instingo app from the corresponding app store (Google Play/Apple).

A few days before the start of the challenge, you will receive the login data with an activation code.

In the Log In area of the website you will be guided through the self-registration process and connect your fitness tracker or Google Fit App/Apple Health with the website of the "Save New York" Challenge in just a few steps.  In a few minutes you will be connected and your steps will be automatically transferred each time you sync. You have the option to register as an individual or as a team. 

On the event page you will see the view "New York under water" and the water level from 10 to 1. You start at water level 10. Your current position on the virtual journey from level 10 to level 1 is shown by your avatar. You will also see an avatar of your team (if you have joined a team) and one for the average of all participants. At each new level, as your step count increases, a pop-up appears with information and questions about Antarctica and climate change. If you take an average of 7,000 steps per day, you can reduce your water level from 10 to 1 in 4 weeks. New York is visible again and "everything will be fine".